Subscribe to our newsletter and save €5 - register here!
stay different
iriedaily's sustainability strategy
Sustainability is not a side issue for us - it is part of our DNA Stay Different! We focus on fair production, environmentally friendly materials and timeless streetwear that not only looks fresh, but is also produced responsibly.
More sustainable materials
The use of more sustainable materials is an important part of our sustainability strategy. The majority of our T-shirts and pullovers are already made from organic cotton. We are also using more and more recycled materials, which are currently mainly used in jackets and fleece styles. We also use the natural material cork for the production of accessories such as caps, wallets and belts. Innovative materials such as LENZING™ ECOVERO™ viscose and TENCEL™ or the natural fiber hemp are also already being used for some IRIEDAILY styles.
FAIR WEAR FOUNDATION
Based on its corporate philosophy, IRIEDAILY joined the Fair Wear Foundation (FWF) at the beginning of 2016. In this way, we can effectively guarantee good working conditions for workers in the production facilities in Portugal and China and ensure continuous progress and improvements.
Fair production
All IRIEDAILY items are manufactured in our production facilities in Portugal or China. Good and fair working conditions in the factories are very important to us, which is why we have joined the Fair Wear Foundation. Our long-standing relationships with our suppliers are a cornerstone of our success.
PETA-APPROVED VEGAN
IRIEDAILY uses vegan fabrics and materials for almost all of its products, we make it easy for you and label all of our vegan products, just look for the label. In addition, all vegan IRIEDAILY products are now also certified by PETA and have been awarded the {PETA-Approved Vegan} seal!
CLICK & COLLECT IN BERLIN
Store online and collect your order the next working day from the Brand Store Berlin or Outlet Berlin. In addition to advantages such as flexible pick-up, fitting on site and saving on shipping costs, the Click & Collect service is also environmentally friendly! Your order is transported from our warehouse to the stores either by bike or on foot.
ENVIRONMENTALLY FRIENDLY BAGS
When shopping in our brand store and outlet in Berlin, you will receive environmentally friendly shopping bags from the company Bag! The TÜTLE, probably the most environmentally friendly bag there is. It was manufactured in Germany in a completely CO2-neutral way and is made from 100% recycled, unbleached, wet-strength and compostable special paper. TÜTLE can be used several times as a shopping bag and later for collecting organic waste.
In order to guarantee our future generations comparable or better conditions and to protect our planet, we simply have to rethink the fashion industry. That's why sustainability, transparency and responsible action are at the top of IRIEDAILY's list of priorities. Issues such as climate protection, environmental protection and animal welfare play an important role in the major topic of sustainability and sustainable streetwear.
Enough of the theory - how are the IRIEDAILY brand and crew trying to contribute to sustainability? You can't become a completely sustainable company overnight - we are aware of that. But step by step, we are trying to make our contribution in various areas and produce our streetwear collections sustainably, fairly, durably and with high quality. transparent trade routes, the use of sustainable and recycled materials, as well as social responsibility towards employees and workers in the production of our garments are further crucial points. Out of personal conviction and corporate philosophy, we joined the Fair Wear Foundation in 2016 and, together with the FWF and other fashion brands, try to create fashion and streetwear that is good for people and nature. Whether hoodies, jackets, shirts or other IRIEDAILY clothes - we offer the best vegan quality. We have also taken care of certification for all vegan styles - they receive the "PETA-Approved Vegan" label.
